Elias Medini, better known as Lyas, is a 27-year-old fashion commentator with a mission: to democratize fashion week. With a background in fashion magazines and a growing online presence, Lyas has turned his passion into a platform that brings the spectacle of fashion week to those who can't attend in person. His watch parties, which started as small gatherings and have now grown into major events, are a testament to the power of inclusivity and community in the fashion industry.
Lyas' approach is unique. Instead of trying to dismantle the entire fashion establishment, he aims to bridge the gap between the inside and outside. He sees the dichotomy between wanting to be in and out as a real issue, and he believes that the energy brought by those on the outside is invaluable. His parties are a celebration of this energy, offering a front-row view to those who might otherwise be left out.
The concept of watch parties is not entirely new. Central Saint Martins library has been screening fashion shows for years, and Vogue has also hosted community-focused watch parties. However, Lyas' approach is more than just a screening. It's a community-building exercise, a way to bring people together and create a sense of belonging. His parties have grown from hastily assembled drinks to large-scale organized fun, with their own schedule, guest list, and even PRs at the door.
The success of Lyas' watch parties is evident in the increasing chaos and crowds they attract. From the Chanel debut to the Tom Ford show, his parties have become major events. The fashion houses have taken notice, and brands like Casio, L'Oréal, and MAC have started sponsoring them. Lyas' influence is undeniable, and his ability to navigate the fine line between inside and outside is a testament to his success.
However, Lyas' success also highlights the exclusivity of the fashion industry. While he has a critical eye and calls out issues like Dolce & Gabbana's all-white casting, the industry has taken him under its wing. He attends shows, gets show notes signed, and even hosts watch parties while technically attending the show. The line between inside and outside is blurred, and Lyas' success is a reflection of this.
Lyas' rapid rise to success is a fascinating phenomenon. It showcases the power of community and inclusivity in the fashion industry. His watch parties are not just about watching the shows; they are about creating a space for people to connect and share their passion. As Lyas continues to grow his platform, he plans to take it to the next level with a fashion festival for everyone. His journey is a testament to the potential for change in the fashion industry, and it's one that deserves to be celebrated.
